Wednesday, April 15, 2009

Are you prepared to go out of your way for others?

At an NRG-networks lunch meeting yesterday someone asked me how you get others to advocate you.

Someone else shared his view and said "When I meet someone I try and find out as much as I can about them and their business. That allows me to connect them to the contacts and information they need. Recently I met someone from a fantastic conference venue. They were already doing some business with a top four accounting firm and I was able to put her in touch with someone very senior in the organisation to help cement the relationship and gain further opportunities. She subsequently gave me a great referral to a partner in another accountancy firm."

A great example of how you develop networking advocates. A networking advocate goes out of their way to recommend your goods and services without being asked or expecting anything in return. Take time to develop the relationships with key members of your network. Go out of your way to connect them to key members of your network and introduce them to people who might benefit from their services. Become an advocate for them. And, guess what? What goes round comes round. People will eventually become advocates for you – and this is where the networking dividend really pays out!

Good Networking!
Dave Clarke
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