Thursday, May 1, 2008

Why offline business networking is vital for web marketing

Research quoted in a previous post, Word of Mouth: The real action is offline discussed how most business is driven by word of mouth.

The same is true about most websites. Most visitors find you because someone else told them about you. More vistors find you as a result of word of mouth than from the search engines! For small businesses finding the right networking groups and attending regularly are a vital part of your word of mouth marketing.

You can watch Internet Psychologist, Graham Jones, talking about the importance of networking to him below:

Good Networking!
Dave Clarke
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