Wednesday, May 21, 2008

Lowering the risk and increasing the speed of business development

I had a great meeting last week with someone interested in a franchise territory for the NRG-networks Business. We progressed much further and faster than normal during that meeting. The reason? We were introduced by someone we had both known for years. Someone who was a trusted contact & an advocate for both of us.

He went out of his way to make sure we spoke and arranged the meeting. A great example of how business can develop much faster when you have built close trusted relationships first.

How much time are you taking to develop relationships with a few close contacts? Contacts that operate in the same target market as you and provide services that are complementary to yours. Building the trust that lowers risk, reduces cost and increases the speed at which you can transact business when the opportunity arises.

Good Networking!
Dave Clarke
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