In a recent 121 meeting with another member of a breakfast network I belong to we spoke about the importance of building relationships with others who provide a complementary service to the same target market.
One of the services she provides is a diagnostic as part of the Investors in People standard. This often identifies opportunities for her as a trainer & for other professionals operating in the same space. She mentioned others involved in compliance and standards. For example HR, Health & Safety, ISO9000 & Employment Law.
A ready made list of the type of professionals for her to form close business relationships with!
In the course of your conversations with clients and prospects who else could you regularly refer? Could it be that those are the very same people who could be regularly referring you?
Find and join the networking groups where you can get to meet those other professionals regularly.
Good Networking!
Dave Clarke
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