Tuesday, July 17, 2007

Who is really in the room?

I was in a training session yesterday with a new franchisee. Part of the session was about a seminar that we run on effective business networking and the questions that crop up from attendees. A colleague, Kim, related a story from a seminar in Gloucestershire.

One of the attendees at the end said, "That's all very well, but I need to talk at Director level in Financial Services Companies. Nobody here will be able to help"

Kim challenged him to name a Company and ask who had contacts. He named the largest insurance company in Cheltenham. 30 out of the 40 people there knew Directors either personally or professionally!

It was down to him then to connect with people and form relationships that would lead to an introduction.

Good Networking!
Dave Clarke
Get 7 networking secrets for business success