Tuesday, July 31, 2007

If only I could get in front of the right person

I often hear business owners say 'if only I can get in front of more people'. When I ask who those people are they can't name them.

Recently I have heard NRG Business Networks members ask for specific connections in named companies. In one instance someone knew the boss of the Finance Director the member wanted an introduction to. In another someone had been at school with the Marketing Director.

Do a bit of research on people in your target market in advance. Help your network to help you get in front of the 'right people'.

Good Networking!
Dave Clarke
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