At a business networking event on Monday I was one of the 10 doing a 1 minute pitch to the group. Instead of doing it myself I asked a long standing NRG Business Networks member if he would do it for me. He agreed and instead of me saying how good it was he was able to focus on the benefit from a client perspective.
He concentrated on why he was happy to give the one minute, why he was a member and what he gave and received as a result. Everyone I spoke to afterwards commented on what a powerful endorsement it was.
Next time you have the opportunity why not give the approach a go?
Good Networking!
Dave Clarke
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