Tuesday, July 21, 2009

Quality versus quantity in Business Networking

At a recent seminar on how to effectively combine online and offline networking someone said that he wanted to build a 'quality' network rather than have lots of connections like many people he sees online. I think most people would agree that quality is important. The continuing debate is around how you get there.

In offline groups you can build these quality connections from a relatively small group of people. Much of the filtering process has already been done. It's different online in that you will have quality interactions with a smaller percentage of the people you 'connect' with. In both cases quality is a result of quantity.

To be effective offline and online is is still about building relationships.

Good Networking!
Dave Clarke
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