Friday, May 8, 2009

How to get 200 people to an event with 2 weeks notice

I went to a great event earlier this week. Described as a networking 'fundraiser' it was organised for Marlow FM's Community Radio Station. How was it possible to get such a good turnout at such short notice?

The organiser has built a powerful network and provided a lot of support to others so that when he needs something they help him in return. His network of people with influence and contacts in the area all got behind this event. They invited their networks who in turn invited theirs. Everyone else involved in the event invited their respective networks.

What could you do in your business with that sort of network supporting you? If you need to build it then do you know where to connect with others with influence in your market? Where are the conversations taking place between other providers of services in your market? Find the answer and join in those conversations.

It could be that you already have a network that would help, but you haven't let them know what the equivalent event is in your world.

It doesn't have to be 200 people at 2 weeks notice. It could be a referral to your ideal client. As well as helping your network achieve their goals remember to help them with how they can help you.

Good Networking!
Dave Clarke
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