Wednesday, September 24, 2008

Getting in front of the right person

Most owners of small businesses will tell you they don't have a problem with selling once they get in front of the right person, but they hate cold calling.

They will also tell you that most of their business comes via Word of Mouth.

So why not just wait for referrals from satisfied existing clients?

The problem is that they don't have a big enough client base to survive on this alone. So they need to generate this Word of Mouth from other sources. That's where Business Networking comes in. By creating strong business relationships with other Business Owners you can generate that vital Word of Mouth to get in front of more of the right people.

The more help you can provide to your network in defining the right people the better. Defining your right people will also help you find the right Networking Groups for you. Those where at least some of the members are connected to them!

Good Networking!
Dave Clarke
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