Thursday, July 3, 2008

Do you have a specific niche?

I first spoke to the owner of law firm X a couple of years ago. Their message then was about certain specialist legal services to small and medium sized businesses.

More recently someone from the firm spoke about their specialism in helping a particular group of foreign nationals in the UK with these specialist services.

When you narrow down your offering to a particular market segment it makes your marketing & networking much easier.

You have a much clearer understanding of their problems & concerns.
You know who they are and therefore who to aim your messages at.
You know who else supplies them and therefore who to network with.
You know who their customers are and so more people to network with.

The great thing is that you still get referred to people with similar needs, but not quite in the same niche.

So what is your niche?

Good Networking!
Dave Clarke
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