Recently I attended a Seminar before an NRG Business Development Network Lunch. The Seminar was on "How to get free publicity on TV, on radio and in Print" and was presented by Chantal Cooke of passionfortheplanet.com. Chantal used her expertise in journalism to identify the PR angle for all the business people present.
With some people it was not immediately clear to Chantal (or anyone else) what their proposition was. It took all of her expertise to extract from them what they really did and who for.
How often do you get the luxury of finding out if your message is clearly understood?
Maybe you can find someone to interview you before you next go networking.
Some questions you might want to think about:
What do you do?..................................
Which means what?................................
Which means what exactly?........................
Where do you do this?............................
Who do you do this for?..........................
Who do you do this for specifically..............
Why should anyone choose you?....................
What examples do you have?.......................
Good Networking!
Dave Clarke
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