Friday, March 6, 2009

Getting comfortable with how networking works

I had a One2One meeting with an NRG-networks member earlier this week. He wanted to update me on a new business he was involved in and get my views. When I first met him four years ago he had just bought a franchise. That was his first foray into the small business or SME world. He explained that in his first year he had beaten the previous best first year by more than double.

We explored how he had managed to do that. He explained that NRG-networks were the first network he joined and then others followed. He attended regularly and helped everyone he met by offering them some valuable input in their marketing communications. He didn't sell to anyone, but referrals and business flowed his way.

In yesterday's post, 'The same networking rules apply in the real world & the online world', I featured Seth Godin talking about networking and explaining that "Networking is all about helping people achieve their goals reliably and repeatedly then guess what? They start to do the same for you!"

Tip 1 in my '10 tips for building business with the effective use of offline & online networks' is get comfortable with how networking works. It's not about meeting people once and moving on. It is all about building relationships first and may require a different approach to the one you are used to.

Good Networking!
Dave Clarke
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