Tuesday, January 20, 2009

Who do you already know, like and trust?

I have used this quote from Bob Burg before:

"All things being equal, people will do business with, and refer business to
those people they know, like and trust.

I meet many business owners and professionals who end up constantly searching for new contacts when networking. It seems that it is very easy to forget those that we already have a relationship with.

I met with a partner in a consultancy firm last week who had carried out a business diagnostic for nearly 100 companies a couple of years back. What a great database of ready made contacts without having to meet anyone new!

In a recent podcast, 'How to start building your network', I spoke about identifying those people you already know or have worked with. A little bit of reconnecting can produce brilliant results.

Some of those people already know, like and trust you!

Good Networking!
Dave Clarke
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