Wednesday, June 18, 2008

Does it help to think of your inner network as a channel?

In a recent 121 meeting with a member of NRG-networks in London I was explaining the idea of a networking inner circle. Probably about 6 or 7 close relationships with business people who provide complementary services to yours in similar markets. By meeting regularly to share experiences, support and contacts you can quickly build a very powerful and regular source of well qualified referrals.

We discussed how to formulate a networking strategy to build this close network. It involved much more clarity around networking objectives and key messages.

Towards the end she said "That's just like channel marketing. I understand that completely!"

Good Networking!
Dave Clarke
Get 7 networking secrets for business success

business networking | business networking events | virtual board