Friday, December 21, 2007

Networking or Selling?

A couple of weeks back a contact said to me "I really need to be networking with Companies with more than 250 employees."

We explored this a little more & established that her target market includes companies with more than 250 employees. She is selling into those companies not networking with them. The C level executives of those businesses network with their peers. As an independent professional providing service to those businesses it is important to build a network with other professionals with complimentary products and services in that space. It is those trusted relationships that are the route to market.

If you are looking for business today from the people you meet that is selling. Successful networking builds your business for tomorrow.

Good Networking!
Dave Clarke
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