Friday, June 15, 2007

The power of third party endorsements

I was at a networking lunch today where, as part of the format, we introduce ourselves and our businesses to the others around the table. Before it got to my turn one of the other attendee's said totally unprompted, "I don't want to tell you about my business. I want to share how my business has been helped by Dave's."

The message delivered was much more powerful and had a much greater impact than anything I could have said. What a great example of networking advocacy.

Good Networking!
Dave Clarke