My colleague, Martin Davies, delivered our '7 secrets of effective business networking' seminar in Dudley on Friday. One of the points we make is the importance of communicating what you do and who for from the listener's point of view and not yours.
One of the attendees said he had struggled for years to describe what he did at business networking events. As a result of the 7 Secrets Seminar the penny dropped and he understood how to describe what he does in terms of business benefit. Rather than saying “I am an insolvency practitioner” he changed it to “I specialise in helping small businesses who are struggling financially to recover their business”. A clear focus for the audience on his expertise and market.