I met someone recently at one of my regular networking groups. When he explained what he did I advised him that the group may not be great for him and his business. He sold cosmetics direct to consumers and was there to generate leads for his business. The group was made up of professionals and providers of business services.
He said, rightly, that everyone there either used or knew people that used the types of products he sold. I said that was true, but they were all there because they shared the same target market. They were not selling directly to consumers of domestic products so the best network for him would be with others selling directly to the same domestic consumers.
Successful networking for business development is all about building relationships with the right people. A good place to start when selecting a networking group for business is to find one where the other members sell to the same target market as you.
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